Personal Branding, why is it important in 2022? – Digital Dhairya

Personal Branding, why is it important in 2022?

Personal Branding, why is it important in 2022?

What is personal branding?

Personal branding is the conscious and intentional efforts done to influence public perception of an individual by positioning them as an authority in their industry, by increasing their credibility and differentiating themselves from the competition, to advance their career, increase their circle of influence and make a larger impact.

Branding on a business level is common. In fact, it’s something that you see every day. However, today, branding is becoming just as much of a crucial thing for people on a personal level too. After all, while people turn to companies to make purchases, it’s the people behind those companies that prompt consumers to fall in love with a brand.

The term “personal branding” was coined back in 1997, by a man called Tom Peters. Peters told us that no matter what industry we work in, or where we live, we’re all CEOs of our own personal brand, and that means that we must market ourselves just as vigorously as any product or service.

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How does personal branding affect your career?

It’s important to remember that no one else has such unique perspectives and personal experiences, and as long as you’re willing to place your story on display, you’ll also greatly increase your chances of success with your personal brand.

One of the ways personal branding can help you is with sales and outreach, especially when you are trying to build a Minimum viable product (MVP) to enter a new market or to get ahead of the competition in one that you already have a starting point.

Building a personal brand lets you show off your unique characteristics so you can differentiate yourself from others in your field of specialization – which is crucial in today’s super competitive online landscape.

In addition, a strong brand makes it more likely that you’ll be exposed to a lot more opportunities. These include more interviews, promotions, job offers, contacts, clients, speaking gigs, etc.

A lot of people find the idea of building a personal brand a bit disconcerting. But, in today’s digital scene, failing to take control of your own personal brand means that you’re likely missing out on opportunities by letting other people control your narrative.

Why Personal Branding is Important in 2022?

1. Everyone else is doing it

We’ve mentioned how easy it is to work on your personal brand in 2022. That has led the savviest professionals to get to work on branding. They may have started with a LinkedIn page before writing articles on Medium, building a personal website, and showing off a portfolio.

In other words, if you do not work on your personal branding, you will be at a disadvantage when applying for jobs or trying to create possibilities for yourself. A company will always be more eager to meet a candidate who has represented themself through a website and content relevant to the industry than someone who they only know through a CV and LinkedIn profile.

2. Position yourself as an expert

While you may want nothing more than a well-paying job at a good company, personal branding will position you as more than an employee. An employee does what they have to in order to meet their goals. An industry expert helps take the company forward.

Businesses today don’t want employees on a managerial level. They want collaborators who will provide more to the company than good work. With well-written content that provides insight into the industry, you can position yourself as the expert the company needs.

3. Networking

In 2022, opportunities are more likely to come to those who have strong networks than those actively looking everywhere they can. You can find clients, employers, or investors through cold emailing and applications. However, a strong network brings the most suitable opportunities to you, and your reputation does most of the job.

Personal branding positions you as someone worth getting to know. You’re not just a professional looking for connections who will get you “in.” Rather, you are someone of interest to who other professionals will be drawn. Your network will grow organically without you having to fabricate reasons to add anyone and everyone on LinkedIn.

4. You’re behind a screen

Remote work is more common than ever before. Even when the pandemic is a distant memory, we will still be working remotely, with many people never having met their coworkers in person. For some people, this is a blessing and for others, it is a curse.

Those who are introverts and feel uncomfortable selling themselves in person appreciate the ability to curate their persona from behind a screen. However, those who ooze charm and charisma are disadvantaged by the digital divide.

Personal branding is important because you are competing in an arena in which everyone is showing their best selves. While you may have relied on your ability to draw people in and engage them with your personality, that is no longer always possible.

5. There are more opportunities than you know

One of the most exciting aspects of the increasingly digital nature of the professional world is that there are more opportunities than ever before. The options you had in the past pale in comparison to what is possible now. Your skillset may have served you well as an employee in a particular job, but now you can create your own role in companies around the world.

Personal branding is crucial in order to open yourself up to these opportunities. You’re setting yourself up for a career trajectory you don’t even know you want yet. When the opportunities come, you’ll see just how much you were missing out on by sticking to what you knew.

The concept of personal branding has been around for thousands of years. Every major historical figure indulged in a fair amount of it. However, in 2022 it is far more common and attainable. Don’t get left behind by settling for a LinkedIn account and a well-written resumé. Build a website and start selling yourself as soon as possible.


While building a personal brand is not an easy task, the beauty of a personal brand is that it works when you don’t overthink it. 

A personal brand allows you to build a network of professionals who see your worth and think of you when any new opportunity arises.

Whether you are looking to generate business, accelerate your career, or find a mentor who can guide you, or never do job hunting again, a person can help you get there.

Digital Dhairya

About the author

Dhairya Singh Chauhan is a Google certified professional who has achieved hundreds of number one rankings over the past 5-years. Dhairya has consulted countless clients on SEO and how to make money online, from small family-owned businesses to international brands.

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